11 May 2006

frozen yogurt: taste it again, for the first time

as temperatures rise and summer comes into full swing all of us will have more opportunities to eat more ice cream. whether it's 2 for $5 pints of Haagen Dazs, a slightly melted ice cream sandwich at the neighborhood BBQ, or a scoop of some homemade, ice cream and summer go hand in hand.

but what about frozen yogurt?

sometime in the early 1990's the frozen yogurt craze swept the nation. people went nuts over the endless list of flavors that could be swirled together and topped with crushed oreos or gummi bears. but the best thing about frozen yogurt was that it was low fat! all of the guilt associated with consuming sweet, frozen treats was abolished. and as a result, it became a national past-time for a generally overweight population. it also became the 'comfort food' for several individuals who weren't fitting into their jeans from the previous year. (i'm not making an assumption here - i worked at the Golden Swirl in Fashion Place Mall).

however, what most people failed to realize was that frozen yogurt, though void of fat, was loaded with calories and therefore did nothing to help you stay/become slim or trim. it was another Snackwells all over again.

since then, frozen yogurt has been overshadowed by smoothies, over-priced ice cream mixed on a cold stone (gimmick to the max) and even old fashioned ice cream cones. people have turned their backs on frozen yogurt and all because they refuse to accept it for what it really is: another delicious, creamy, frozen dessert (that when consumed often by people who adopt a sedentary lifestyle will add pounds).

but it doesn't have to be this way. there is still one place - besides the TCBY at the airport and Hogi Yogi (but who would go there) - that you can get frozen yogurt: Maverick. and it's good.

7 comments:

Greedy Kristian said...

Maverick, eh? I will have to go check it out. I have not foresaken you Frozen Yogurt!

Mumsy said...

Do you remember the fro-yo with flavor swirl? Or was that ice cream? I used to stop by Maverick on the way home from school. My fav flav was pink. Who cares about all the calories when it tastes good?

Anonymous said...

I love Maverick frozen yogurt. You can also get it at Baskin Robins but it is pricey.

kel said...

it's good to hear from honest, informed, yogurt-eating citizens.

i recently had a cone with a chocolate/irish mint swirl. holy crap, it was good.

T.R. said...

Crap, when holy, tastes like frozen yogurt.

FPrince said...

I always eat frozen yogurt from the same Maverick when I chatty chat with the same old friend at about the same time of night. Twice now. Minty swirl just helps the "so I don't care enough to call you that often" go down smooth.

Anonymous said...

It was the perfect date when I was in college at the "U." It was actually a date without being a date. Kind of a hang-out activity. You'd be hanging out with a guy you thought was kind of cute, and you'd say, "hey, let's go get a frozen yogurt." Then you'd both get into the same car (really the important part of the "date") and go down to the Smiths on 9th and 9th where they used to have a golden spoon place and get a frozen yogurt. Wow those were some times. Kind of a date without expectations. They don't make them like that anymore. Do they still have chinese food at the Smiths on 9th and 9th? Just asking.