a new study* has shown that when you try to satisfy your craving for a specific treat with a lesser treat you will fail and be disappointed. so, if you are craving chocolate chip cookies, rather than eating a bowl of mini marshmallows or even worse, a piece of hard candy, make the chocolate chip cookies. oh, and thinking that a hand full of chocolate chips will do the trick just adds insult to injury.
*i have been working on this study for quite some time but haven't received the funding to make it legit: set up a control group, record data... things like that. so it's not official yet but it might as well be.